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Creativity, Inc.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration | Ed Catmull, Amy Wallace
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Awardwinning studio behind Inside Out and Toy Story, comes an incisive book about creativity in businesssure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. just might be the most thoughtful management book ever.NEW YORK TIMES BESTSELLER |NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Huffington Post Financial Times Success Inc. Library JournalCreativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animationinto the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culturebut it is also, as Pixar co-founder and president Ed Catmull writes, an expression of the ideas that I believe make the best in us possible. For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredand so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movies successand in the thirteen movies that followedwas the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. If you dont strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. Its not the managers job to prevent risks. Its the managers job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them. A companys communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Praise for Creativity, Inc. Over more than thirty years, EdCatmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.Jim Collins, co-author of Built to Last and author of Good to Great Too often, we seek to keep the status quo working. This is a book about breaking it.Seth GodinFrom the Hardcover edition.
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eve
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This book is so many things that I do not usually read. A corporate memoir is not usually my style. But a friend recommended it, gave it a shot as a Pixar fan, and I enjoyed it quite a bit and found a lot to chew on.

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Twainy
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#AudibleSale ... ok ... I can handle more sales like this!! Five days, $5 books, completely different books daily, five books were purchased and I had a $5 coupon! YESSSS! I feel like I achieved something of monumental proportions here LOL Five books, $20. I can justify that 🤪 Have you bought any good books lately? I got a B&N 20% off coupon in my e-mail at 7AM .... I‘d like to spend it ... today ... 😈

Trashcanman I live in a town where you can't smell a thing. 3y
Twainy @Trashcanman lots of pollen? Is that a name of a book? 3y
21 likes2 comments
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Juzupis
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Overcoming the unseen forces that stand in the way of true inspiration. #edcatmull

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nzisai
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Pickpick

Intriguing

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Christy2318
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Mehso-so

There was some good stuff in here but the book droned on forever about the history of Pixar. It was weak on the subtitle topic of overcoming forces that stand in the way of inspiration too. I skimmed the last 40% of the book.

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SarahSaysRead
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Mehso-so

I know a lot more about Pixar now than is probably necessary! The management advice and stuff was interesting, though I can't really apply any of it. And it makes me wish I worked with a company with a culture more similar to this. (Instead of the old "do more with less AKA do the job of 3 people" gross mentality.) Anyways, interesting but long. I had to listen at 1.5 eventually, and I usually stick to 1.2 or so.

#audiobook #business #readharder

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vicc
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Creativity involves missteps and imperfections.

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LauriKunz
Pickpick

Great Book and full of wisdom. A book that you can come back to many times and still suprises you.

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BooksAtNight
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Halfway through this book and I am thoroughly enjoying this mix of management-advice, pep talk, and behind the scenes look at Pixar. #audiobook

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Samary

“Trust doesn‘t mean that you trust that someone won‘t screw up. It means you trust them even when they do screw up.”

RaimeyGallant Nice! 7y
5 likes1 comment
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Samary

“If you think you stink”

I love this quote about creativity!! Move quickly to be more decisive. Edit later!!

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ElyssaReads
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Mehso-so

Interesting look at the history of Pixar. I enjoyed reading about the creativity process for their films and Steve Jobs‘ role in the success of the company. I think this is the first nonfiction book I‘ve read for the year!

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Samary
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“You are not your idea, and if you identify too closely with your ideas you will take offense when they are challenged.”

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allisoncalifornia
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Mehso-so

Pretty good? I think?

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MaleficentBookDragon
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#kindledailydeals got me again! I‘ve been wanting this book for a while.

lucylovestoread Me too 😁 7y
52 likes1 comment
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GlitterGirl
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I just finished this amazing book! Learned so much about creativity, leadership and management!
And I love all the references and behind the scenes look at all the Pixar/Disney movies! When watching them now, see them in a different light and appreciate them all the more for it!! 😍😍😍😍😍😍😍😍😍

lucylovestoread Just bought this, exciting to see such a good review! 7y
30 likes2 comments
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GlitterGirl
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Some Friday afternoon B&B (Beer & Books) or maybe R&B(Reading & Beer)? Anyway finally sitting down with this beaut!!!
I have started it twice before and then pushed it aside in favor of fiction, because this is such an awesome book that I want to give it my full attention, I want to soak it up and make notes along the way! Love it! Love it! Love it!!! Must read!
😍😎😍😎😍😎

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CandycaneBelle
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Always appreciate this metaphor

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CandycaneBelle
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I‘m trying to be very mindful of the season of #advent this year. I have 10 books left to read for my goal and for now this is going to be my bookmark. #weektwo #princeofpeace

Sydsavvy That's very cool! Love the lit advent candles 😎🌟 7y
17 likes1 comment
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Quinndm
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"In a word: PERSIST. PERSIST on telling your story. PERSIST on reaching your audience. PERSIST on staying true to your vision..."

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CandycaneBelle
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Yassdd

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CandycaneBelle
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CandycaneBelle
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CandycaneBelle
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I‘m hardly through the prologue and already feel like this is going to be a 5 🌟 for me!

callielafleur I had to read this for work. My biggest complaint is really with the situation, rather than the book itself- I think the first time a woman is mentioned it's like 75 pages in, and even then it's Jessie the Cowgirl from Toy Story 2. I hope you have a better experience with it than I did! 7y
CandycaneBelle I will keep that in mind! I think right now when I‘m feeling stifled in my creativity at work that any little bit will help! I‘m hoping at least?! 7y
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TamarackTrail
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Pickpick

I cannot recommend this book more. First of all, I had no idea how involved Steve Jobs was in Pixar. But that's not the point of this book. If your job or passion relies on creativity, this book will give you insight on how to foster creativity in your workplace. It follows examples that you can relate to through Pixar's work. Ed Catmull is a creative leader we should all look up to.

TheBookStacker I bought this book for my boyfriend when he graduated with his degree in animation. He loved it and I read it and loved it! 7y
Leelee.reads Great review! 7y
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balletbookworm
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Mehso-so

This is fine, it's a little more history than I expected and less business culture. Interesting to see how a company like Pixar operates. I listened on audio and I wasn't too fond of the narrator - he was painfully earnest.

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nikirtehsuxlol
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Starting this audiobook about Pixar. The most striking part of the book is how Ed (Mr. Ed?) had a singular vision to make a computer-animated film. For 20 years. Holding onto that for so long and succeeding makes me really happy 😊 also Steve Jobs omg

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Ruri_kaichou
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Day 17 #RecommendedBy - Although my husband does enjoy reading, I'm the reader of the family (so far) so it's not often he recommends a book to me. He told me about this book a couple of years ago because even though the book is focused on managing creativity, the author addresses it by talking about Pixar, which I love. #ReadJanuary @RealLifeReading

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Bookchipmunk
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Weekend TBR: I've finished letter A (We Should All Be Feminists) and letter B (The Mothers) and this book is letter C. It is also number 2 of my Mount TBR challenge. Winnie is a true innovator. Here is her plank move (she gets stuck and doesn't remember what she was doing) ❤️ Aloha Friday! 🌺 #LitsyAtoZ #LetterC #DogsofLitsy #MountTBR

DebinHawaii She is very talented! 🐶❤️ 8y
Bostonmomx2 Omg I love this!!!! 8y
britt_brooke Oh, she is too cute!! 💕💕💕 8y
See All 8 Comments
LeahBergen OMG!!! That made me laugh (and I had to show the husband!) 💗💗 8y
Marchpane 😂😂😂😂 8y
Simona 😍😂😂She is very sporty spirit❣ 8y
SaraFair So cute, I thought she was making a new letter for you! 8y
BookishMarginalia 💜💜💜😁 8y
44 likes8 comments
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heatherspoetlife
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So I guess I don't read a lot of books with a #silhouetteonthecover. Just these three. #seasonsreadings @RealLifeReading

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Cat_with_glasses
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Hooman got a promotion. A new read for a new manager.

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GoneFishing

Failure isn‘t a necessary evil. In fact, it isn‘t evil at all. It is a necessary consequence of doing something new.

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MeganMarieWrites
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No #readingoutside for me today as it's rainy and cold. Instead, I'm chillin' on the couch with my pup, baseball on tv, and a good book of course! #somethingforsept #septphotochallenge

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MeganMarieWrites
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MrBook 😂😂😂👏🏻👏🏻👏🏻👏🏻😆👍🏻👌🏻🙌🏻!!!! @Litsy has that effect on many of us. 8y
britt_brooke 💙💙💙 8y
Riveted_Reader_Melissa Yep! That sounds like Litsians! 8y
29 likes3 comments
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ssravp
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Pickpick

I hesitated to listen to this, but I'm not sure why. Any Pixar and Disney fan will love this. And any person who is even a little creative would benefit in checking this out. It's not too inside baseball, or technical. The large sections discussing Steve Jobs where particularly fascinating to me. I can't wait to listen to the Jobs biography.

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MeganMarieWrites
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My favorite bookstore is Brilliant Books in Traverse City Michigan! I discovered this on a weekend trip not long ago and spent hours browsing and talking to clerks and other patrons! They have an awesome selection of books, staff recommendations, @outofprint clothing and accessories, it's just A LOT of FUN!! I wish I lived closer, I'm still trying to justify a three hour drive to a bookstore 😂 #getindie

CaitlinSiem I don't think I've been there! *plans next trip up to Traverse City around this bookstore* 8y
MeganMarieWrites @CaitlinSiem it's definitely worth the trip!! 8y
31 likes2 comments
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MeganMarieWrites
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#bookanddrink (book not pictured because it's on the Kindle app on my phone!). I love nothing more than being able to do a little reading on my lunch break...it helps me de-stress from the first four hours and get me in a good mindset for the next four! #somethingforsept #septphotochallenge

RealLifeReading Hope you got some quality destressing done! 8y
16 likes1 comment
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jessberk13
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I have been waiting ages to catch this on sale!! $2.99 both Kindle and Nook! #ebookdeal

WanderingBookaneer I loved it! Gave a copy to my school's administrators. 8y
63 likes4 stack adds1 comment
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jessberk13

I have been waiting ages to catch this on sale!! $2.99 both Kindle and Nook! #ebookdeal

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MeganMarieWrites
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#augustofpages #augustwrapup this has been my best reading month since joining @Litsy !!!

LauraBeth Awesome 😺 8y
Riveted_Reader_Melissa Good for you! Looks great! 8y
britt_brooke 🙌🏻 8y
25 likes3 comments
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MeganMarieWrites
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My #augusthaul, not included are my finds from the library book sale. Three for my Kindle, the rest from a little independent bookstore that I completely fell in love with while on a weekend trip just a couple weeks ago. #augustofpages

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MeganMarieWrites

My #augusthaul, not included are my finds from the library book sale. Three for my Kindle, the rest from a little independent bookstore that I completely fell in love with while on a weekend trip just a couple weeks ago. #augustofpages

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MeganMarieWrites
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I'm choosing Creativity, Inc. for #underhypedbook today. I honestly didn't know this book existed until I was searching Pixar movies on Amazon and this popped up. It gets mixed reviews, I think like some varieties of cheese, it's an acquired taste; it's more about the management aspect than anything else but I LOVE it! #augustofpages

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MeganMarieWrites
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I love today's #Augustofpages prompt of #booksandstationary! Here we have my (FAVORITE!!) Erin Condren Life Planner, the little journals that I've talked about before - these hold all the creative ideas! My Minnie Mouse Moleskine, and quite possibly the best pens for journaling/planning - Papermate Flair pens! Also, my Kindle and several of my current reads therein 🙂

DebinHawaii Nice! 👍 8y
angrylilasian I need a good planner. I've heard of the Erin Condren but they're not cheap! 8y
Sue Pretty!! 8y
MeganMarieWrites @angrylilasian no, they're not! I went back and forth for a long time in trying to decide what kind of planner to go with and I happened upon the EC website right in the middle of a sale and was able to get a discounted planner. I definitely think that there are cheaper options out there that are comparable to the LifePlanner though! 8y
25 likes4 comments
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MeganMarieWrites
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Baking cookies, awaiting the arrival of a plumber (😣), and in a surprising turn of events...watching The West Wing.

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MeganMarieWrites
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My #favoriteplacetorelax is my bed, which I had to leave painfully early this morning and likely will not see until late tonight....I love nothing more than curling up in the corner, surrounded by pillows of course, and spending hours lost in a book! #augustofpages

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MeganMarieWrites
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I sincerely hope these animators watched Finding Nemo...talk about animating bubbles?! They animated WATER for crying out loud! Water, and rays of sunshine IN the water, tiny specks of dirt and algae...computer animation sure has come a long long way.

BookMusings I'll tell you... They have mastered it now that's for sure. Finding Dory is crazy. And the short beforehand is OUT OF THIS WORLD. The whole beach scene including the birds look freaking real! 8y
angrylilasian @BookMusings I know!! I was honestly confused for a few seconds because I thought it was real! 8y
21 likes2 comments
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MeganMarieWrites
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It's the Friday before Vacation Bible School so my office has been moved to the staging area where I'm separating children into groups, helping our awesome Children's pastor make sure that crafts, snacks, and decorations are organized...and by now you all know that I work best with (noise of some kind) The West Wing in the background so I'm listening to Six Meetings Before Lunch while I work!

Riveted_Reader_Melissa Love that series! 8y
15 likes1 comment
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MeganMarieWrites
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Between transitioning into a new job and subsequently working on several new work related projects I've let my own creativity fall by the wayside...something I realized yesterday while reading Creativity Inc. Today - my day off - I decided to sit down and do something creative; I'm going to do a few of the prompts in this book and see what comes from that.

LiteraryinPA Can't go wrong watching West Wing! 8y
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