This was......a challenge. I'd seen a lot of reviews saying this was a work of genius, and it's very clever writing, but quite smug and smartarse with it. The protagonist is possibly the most unlikeable I've ever read, and I spent most of the book trying to figure out whether he - and the novel - was a satire/critique of toxic masculinity and excess consumerism or the worst kind of antihero, and having finished it I'm still not entirely sure.