As a familiar brand, “Kool-Aid” proved more memorable to the public than “Flavor Aid.” “Don‘t drink the Kool-Aid” became a jokey catchphrase for not foolishly following deranged leaders. “It . . . still hurts every time I hear it,” says Juanell Smart, who lost four children, her mother, and her uncle in Jonestown. “I hated that people laughed when they said it, like what happened was somehow funny.”