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Invisible Influence
Invisible Influence: The Hidden Forces that Shape Behavior | Jonah Berger
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eatin this fascinating and groundbreaking work. If youre like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other peoples behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if were told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesnt just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we dont want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace itand how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
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review
KateD1
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Pickpick

My last read of 2020.
My goal this year was to read 20 books, and I achieved just that. Next year, hopefully I‘ll read more than that.
This book was interesting and insightful.
#socialpsychology #jonahberger #nonfiction

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KateD1
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I am in the process of moving and, instead of exercising and packing today, I decided to take some time to finish my last book of 2020.
#JonahBerger #InvisibleInfluence #nonfiction #behavior

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KateD1
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New books and coffee

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BookMaven407
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We have a holiday visitor that appears to enjoy reading. 😺

Scurvygirl Oh my fluff! 7y
DGRachel IT‘S SO FLUFFY!!!!!!!!!😻😻😻😻 7y
Myhusbandhatesreading Oh my goodness, that is the cutest kitty ever!!! 7y
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RebelReader Soft and cute! Love her facial expression in the one on the right. 7y
MinDea Look at that white fluffiness! What a face! 7y
guinsgirlreads Omg need that cat! 😻😻😻😻 7y
Mommamanzi I need that kitty!!!! Oh my gosh! ❤️❤️❤️ 7y
Jadams89 The fluff!!! So cute!!!! 7y
coffeenebula Hahaha, how can something look so cute AND so annoyed at the same time 😂😂😂 7y
misslala So much tude! ♥️♥️😂😂 7y
Hollie That cat definitely looks like it‘s got some personality! 7y
ReadingVampire His face is so cute!!! 😂🤨 7y
xicanti Awwww! 7y
Bookzombie So cute and fluffy! 💕🐱 7y
DebinHawaii Very fluffy! 🐱❤️ 7y
GondorGirl 😍😍😍😍😻😻😻😻😻 7y
CarolynM Looks like he disapproves of whatever it is he's reading 7y
AmyG He‘s great. That face! 7y
Zelma @coffeenebula exactly! 😆 quite the judgmental look there. 7y
ReadingRover That is the best face on the planet!!! The disdain is palpable!!! I want to squeeze him and love him so much! 😆 (I‘m such an Elmira from Tiny Toons!) 7y
RadicalReader @BookMaven407 the face on the right accurately describes any and all readers when they‘re trying to figure out why the heck it takes so long for an author to write a sequel due to their book‘s plot clearly demanding one 7y
Ms_T Fluffy! 😻 7y
tonyahoswalt Oh my gosh so cute 7y
[DELETED] 206653737 What a fluffy kitty! 😻 7y
151 likes24 comments
review
BillAicher
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Fantastic read for anyone interested in how our decisions are influenced or how we can influence others. Just like his book, Contagious, this one is finding a permanent home on my own shelves as something I'll come back to many times for my personal life and professional career. A must for anyone who's interested in behavioral psychology.

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pppooraikul
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I made it to another milestone! 😁 Thank you everyone for being here together. You are the most kind and most wonderful. I love seeing all your passionate posts and interacting with you. I love recommending books and getting 10x recommendation back. You open my eyes and keep my soul on fire. Litsy is the best ever. ❤️

BookishFeminist 🎉🎉🎉🎉 8y
Eyelit 👏🎉👏 8y
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Julsmarshall Litsy really is awesome, so glad I found this wonderful community full of passionate, smart, and giving readers! 8y
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pppooraikul @Julsmarshall Couldn't agree more. Litsy is truly incredible. 😁😍 8y
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77 likes24 comments
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StaceyKondla
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Crazy busy week, but I found time to read this 200 page non-fiction book. The awesome lenticular cover influenced me to pick it up😊 and I'm glad of it - very interesting book about behaviour and decision making and the things that influence our choices.

Yournewfriendsams Cool cover! I choose books by looks often :) 8y
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