Fun book to read: a broad look-through of witch history and witch symbolism (though mind, it keeps mainly to the European-North American sphere). The author discusses the early persecution of “witches,” witch depictions within various visual arts, and adoption of the witch as a fierce feminist brand (a beloved symbol for Wiccans, pagans, or ppl who plain don‘t want to be part of the mainstream) battling commodification and a patriarchal system.