Not a health food guide. Not a diet book. Rather, an in-depth investigative report into the origins and current state of the processed food business, covering everything from the origins and intrigues of the Coke/Pepsi rivalry to the acquisition of Kraft by tobacco empire Philip Morris and how they applied lessons learned from tobacco to boost food sales. Whether you love Froot Loops or worship Michael Pollan, this should be a must-read for all.