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#marketing
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Schwifty
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Pickpick

As a big admirer, it took me too many years to get around to reading this. No Logo is an account of how corporations began selling brands instead of products, ideas, lifestyles and symbols instead of commodities. With that came the focus group and brands marketed to specific demographics like urban youth who integrated Nike swag into gang culture. Into the 90s, public outcries against sweatshops and environmental degradation awoke a resistance.

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ShaaM
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Pickpick

A beautiful book which helps you gain perspective on when to quit and when to stick

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chlolovesbooks
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Love my new nails 🩷🩵💙💚💛

ladym30 Beautiful!! 5mo
Alwaysbeenaloverofbooks So pretty 😍 5mo
12 likes2 comments
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CrowCAH
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Reading this craft book for GDRW book discussion coming up this week.

Glad I‘m reading it on Hoopla instead of buying the ebook, not really getting useful info out of it.

The author details steps to do before putting content out there. When I would have preferred to read about frequency of posts, graphics or just text, repost other authors stuff, and other online marketing items. More like a plan since I know my brand - pirates, Romance, P&P!

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The_Penniless_Author
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#Two4Tuesday @TheSpineView

1. Yes, which I've accomplished by gradually cutting down the number of people I buy presents for by about 90%. 😁

2. White Noise (the grocery store scene)

Tag @dabbe @Ruthiella @ImperfectCJ @IndoorDame

TheSpineView Happy Holidays! 🎄🎁🎅 11mo
dabbe Will do; thanks for the tag! 💙❄️💙 11mo
35 likes2 comments
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Sleepswithbooks
Scoring Points: How Tesco Continues to Win Customer Loyalty | Terry Hunt, Clive Humby, Tim Phillips
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PuddleJumper Wahoo! Well done! 13mo
dabbe 🧡🖤🧡 13mo
31 likes2 comments
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Catsandbooks
Scoring Points: How Tesco Continues to Win Customer Loyalty | Terry Hunt, Clive Humby, Tim Phillips
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Here is the points breakdown for #Scarathlon 🦇 If you have any questions, please don't hesitate to ask! #BatBrigade

If you want, you can use this Google sheets tracker: https://docs.google.com/file/d/1-KJG2O-HvNl3SdRd96NBeZt7z1ad1ePE/edit?usp=docsli...

32 likes3 comments
review
pr.alm
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Pickpick

“Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.” What a great read!

24 likes1 stack add
review
CRR
To Sell Is Human | Daniel H. Pink
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Pickpick

My second Daniel Pink book. I have liked the both. In this one he revisited the accepted ideas about selling and updated them for our current situations. It helped me rethink old ways of thinking and start considering new things. Creative book. Well written and engaging.