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Purple Cow: Transform Your Business by Being Remarkable | Seth Godin

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Beer & books.
While some of the examples in this book are outdated (published in 2002), the overall concept is timeless. I recommend this book for anyone in or interested in marketing, entrepreneurship, and business.
#Books #SethGodin #Marketing #Business #PurpleCow #Remarkable #BooksAndBeer #SaturdayReads #Bookworm

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