4.5/5
What makes something go viral? Is there a formula to follow or do these things happen randomly? It's easy to establish why retrospectively, but what about when you set out to create? Jonah's six STEPPS as he calls them, if applied to any content, will certainly increase the likelihood of that happening. And even if you're not a creator, this book is a fascinating read into what makes something go viral. (4.5/5)