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Great book, give you the understanding of how to identify and create your target market. A lot of use cases from their research.

Wine brand example for the 4 actions framework. Just one conceptual model described in the book.

How to “swim” to a new, blue-er, ocean.

Cutthroat competition makes the ocean, or market, red. The key to success in business is to not get killed by trying to swim in the red ocean. This Harvard business review book is all about finding new untapped market space.

For anyone wanting to be an entrepreneur this book is a must read! It gives a great foundation to understanding how long lasting businesses are created in a highly competitive world. This book is recommended and required reading by many top notch business schools.

Blue ocean strategy was repeated so many times throughout this text. After it‘s been introduced and explained and touched back on a few times enough is enough, we get it do something different that others don‘t. That‘s the entire premise for this book. #So-So #OnTotheNext

I picked up this book bc I saw it on a list of titles the Harvard Business School has their students read, so I figured at the rate I'm consuming audiobooks why not.

I found it to be very interesting, describing how companies saw a need for change and not only capitalized on it, but were able to anticipate trends that were wasting money& were going out of fashion (Ex: Cirque du Soleil). There's a lot of good information here.

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Time to check out some business books to get some ideas on how to navigate the business side of things when I move to LA to pursue an acting career.