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Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme I am delighted to recommend her book.' Richard Dawkins Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators,and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication. 'Anyone who hopes-or fears- that memetics will become a science of culture will find this surefooted exploration of the prospects a major eye-opener.' Daniel Dennett