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Extremely Online
Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet | Taylor Lorenz
4 posts | 6 read | 4 to read
Acclaimed Washington Post reporter Taylor Lorenz reveals the untold story of online influence and the real social history that we’ve already forgotten of the internet—and how it has reshaped our world. For over a decade, Taylor Lorenz has helped us understand internet culture, showing how it’s inextricable from our daily lives. Her reporting is serious yet entertaining—and illuminating about ourselves and the lives we increasingly create online. In her debut book, Extremely Online, she uncovers how these internet moments are rarely the result of founders, Silicon Valley geniuses, or marketers. Instead, the sweeping trends of culture both online and off have been shaped by average people. Extremely Online is a satisfying, enlightening journey through the brief but packed years of the digital age, through the experiences of the people—the content creators, the bloggers, the everyday users—who made it what it is. By tracing our socialization online over the last two decades—how we’ve shared information, consumed content, and built connections—Lorenz presents the authoritative social and cultural history of the internet age. Lorenz takes a forensic look at how social platforms and power users have dismantled legacy systems, giving rise to a decentralized power that allows access to many more people. She documents how moms at home who started blogging were among the first to monetize their personal brands online; how bored teens who began posting videos reinvented fame as we know it; and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the people’s recent history of the internet, one we need to know so that we can help set the course for the future. This uprising on the internet continually changes—it is by us and for us, and it is ours to decide what we want it to be. Extremely Online is the inside, untold story of what we have done to the internet, we are the ones creating—and recreating—it daily. We have the power to shape its future.
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Decalino
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Pickpick

I read this for book club and although it's not something I would have picked up on my own, it was definitely interesting. Lorenz traces the history of social media platforms from the early days of MySpace to the current world of TikTok. While the book touches on topics like online harassment and misinformation, the true focus is the tension between founders' intentions, corporate profit seeking, and the creative twists innovated by users.

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mdemanatee
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Compelling overview though we did speed right through things like the AOL and LiveJournal eras with a quick wave. Made me aware of, even coming up with a lot of these platforms, I wasn‘t really aware of a lot of the big creators. Would have loved a deeper dive into the different subcultures of different platforms/spaces.

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catiewithac
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Pickpick

Taylor Lorenz wrote a social history of social media. She starts with the glory days of the early internet and mommy bloggers and brings us to the present reality of monetized influencer culture. I felt some heavy nostalgia for 90s dial up when the internet was free with possibilities. 💻 🛜

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Megabooks
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This is basically the history of influencing from before it was called or even thought of as that. They write about how social media is monetized and why and who comes out on top from companies to individual stars. They share why MySpace and Vine failed and how YouTube, TikTok and Instagram thrived. Interesting #BorrowNotBuy!

BarbaraBB Borrow not buy but it sounds interesting 1y
Megabooks @BarbaraBB I‘ve started to follow taylor on threads, and she‘s making a lot of really interesting points about early algorithmic decisions on the app. 🤔🤔 1y
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