I was pretty disappointed with this. I did enjoy when it focused on the actual premise (cultish language), but the author goes on a lot of tangents with personal anecdotes that really distract from that in an only 300 page book. The author also seemed more interested in vilifying cultish aspects of MLMs like AmWay & making a connection to subcultures like SoulCycle and CrossFit than exploring the cognitive dissonance inherent in true cults.