pickThis guy is amazing!
I work at a research company analyzing big data but this book gave me an interesting insight on how to correlate big data with small data.
I always enjoy reading Mr Lindstrom, going back and forth through his incredible experiences throughout the world, uncovering our little secrets in everyday habits.
4.7/5 🌟
Hey guys I've been a little under the weather lately. I am coming out of an operation, I had my gall bladder removed, had to be. I am struggling to keep on reading as it is still painful but each day getting a little bit better. I have an interesting TBR for these couple of weeks that I will be out of work. Outlander is the next one! 🙆🏽
Out for a business trip at la Hacienda San José from Chincha (South coast of Perú) finally having a break! Isnt it wonderful to read in a hamaca ?????
Time for some business reading while waiting at the doctor's 🤓
Like my sleeve?
#BusinessBookWorm #TBR #Reading
pickAmazing insights into the unseen and untapped research.
Can't get enough of reading outside.
pickSo this is book that everyone should read. Not just marketers, because it gives you insight on the behaviors of everyday people, like you and me. We might not see it because we're on the inside, hit acting without thinking is one of the many problems modern society deals with. That and more inside.
Yes, in a perfect universe, everyone would have an opinion, a microphone and an audience, but is it worth it if their actions or behavior damage social norms or stability for the whole collective?
Today, everyone knows what a girl does when she's feeling insecure about herself: she posts a new photo of herself on Facebook and awaits a flurry of compliments about her appearance. Once she's regained a dose of self-confidence, she's ready to become, once again, the star of her own life.
As well as being preoccupied with how hype looked, file we're also hyperconscious of how their friend, and the world, perceived them. Being a teenage girl meant you were petrified of standing alone, or being left out, forgotten of rejected.
For manufacturing reasons, retailers don't produce a wide rage of clothes for a range of body shapes, and rather than blaming the manufacturers, girls convince themselves the fault lies with them.
Not a single girl I met was at peace with how she looked. She other considered herself too plump or too slender, an issue, I might add, that should be blamed squarely on the contemporary clothing stores. (1)
Outside their marital and family lives, they never made physical contact with one another. Many were also preoccupied with their children‘s food allergies. One mother I met had four children, each one with a different allergy, which meant she had to cook five separate meals every night.
In common with Russia, American children seldom play outdoors. Russia can use the excuse of cold weather, but in the United States, the daily torrent of bad news from televisions and smartphones leads most parents to believe that murder or abduction lies at the end of their driveways.
communities come together in the face of conflict and disagreement. When North American tourists come home from a vacation in Europe, often the first story out of their mouth has to do with an incident of antagonism they observed.
The essence ofcommunity had dispersed onto highways and into strip malls and shopping centers, or else it had migrated online onto social media.
From my outsider‘s perspective, many of the neighborhoods and gated residences I saw in North Carolina couldn‘t help but remind me of Disneyland. The pathways were immaculate. Everything felt manicured. Each tree wasplanted a certain distance away from the next tree.
Americans kept being told that they were free, but were they really? Was there any space in America to be different?
From the moment I entered the country, I saw sign after sign telling me I had to do this, or that, but that it was “for my own safety.” Please remove your shoes, belt and laptop for your own safety. The sidewalk is under construction for your own safety. (Four your own safety text is in italics).
A lot, in fact. It bears repeating that America has created a brand around concepts like “freedom” and “individuality.” Yet in my experience, the very last thing the United States actually had was freedom, or even individuality.
The Russians and Chinese have no concept of a “perfect marriage,” nor can they easily access the films and television shows responsible for creating impossible expectations of happiness.
Rules and restrictions, most of which are reframed so that Americans believe they are, in fact, safeguards. Which begs the question: If most of the time they do and feel and think and watch and eat and drink precisely what everyone else does, are Americans really free?
Small Data: The Tiny Clues That Uncover Huge Trends | 
