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The Four
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google | Scott Galloway
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worlds first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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bekakins
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Mehso-so

This would have been a pick until the last chapter… then too many inconsistencies in some of the statistics for me! #bookspin done!

Week 2 #Scarathlon2021 summary #TeamHendrix
Red Screen +16
Definitely Dead +56
The Four +56

Podcasts/TV/Film +55 (morbid podcast x 3, Zombieland 2, Sabrina x 3, AHS, Stranger Things, Servant x 2)

Total: 183 pts

TheAromaofBooks Looks interesting!! 3y
bekakins @TheAromaofBooks it was absolutely terrifying and made me want to remove all technology from my life 🙈🤣 3y
TheAromaofBooks I think about that all the time 😂 3y
9 likes3 comments
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IuliaC
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Some pre-holidays serotonin boosters

12 likes1 stack add
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Arvena
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Mehso-so

Pretty interesting, something new to learn, but disorganized and a lot of repetitions.

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twohectobooks
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Hello to all these new followers, too!

I hope to interact with you sometime soon :)

I don‘t always follow back right away because I try to keep my Litsy timeline easy to follow. I hope there are some things going on behind the scenes to improve some of this functionality.

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GoneFishing

I‘m good at what I do, but walking in each night, I remind myself we (NYU) are charging kids $500/minute for me and a projector. This. Is. Fucking. Ridiculous.

EloisaJames I have the same sense of vertigo at Fordham sometimes, but comfort myself with 88% on financial aid...still... 6y
heikemarie That price tag was why I couldn‘t go to NYU despite it being my dream school! Higher ed is crazy pants in this country. 6y
39 likes2 comments
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GoneFishing

Luxury is irrational, which makes it the best business in the world. In 2016 Estée Lauder was worth more than the world‘s largest communications firm, WPP. Richemont, owner of Cartier and Van Cleef & Arpels, was worth more than T-Mobile. LVMH commands more value than Goldman Sachs.

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GoneFishing

The ultimate gift, in our digital age, is a CEO who has the storytelling talent to capture the imagination of the markets while surrounding themselves with people who can show incremental progress against that vision each day.

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GoneFishing

Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity,” said Coco Chanel.

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GoneFishing

Consider that the telephone took 75 years to reach 50 million users, whereas television was in 50 million households within 13 years, the internet in 4, . . . and Angry Birds in 35 days. In the tech era, the pace is accelerating further: it took Microsoft Office 22 years to reach a billion users, but Gmail only 12, and Facebook 9.

DrexEdit That's astounding. And a bit frightening. 6y
35 likes1 comment
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GoneFishing

People who received a great deal of attention for their looks at a young age are more likely to opt for cosmetic procedures when older. It‘s the same in business.

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GoneFishing

What‘s clear is that we need business leaders who envision, and enact, a future with more jobs—not billionaires who want the government to fund, with taxes they avoid, social programs for people to sit on their couches and watch Netflix all day.

29 likes2 stack adds
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GoneFishing

No one has been able to aggregate more intention data on what consumers like than Google. Google not only sees you coming, but sees where you‘re going. When homicide investigators arrive at a crime scene and there is a suspect...they check the suspect‘s search history for suspicious queries...I suspect we‘re going to find that U.S. agencies have been mining Google to understand the intentions of more than some shopper thinking about detergent...

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GoneFishing

Google controls a massive amount of behavioral data. However, the individual identities of users have to be anonymized...People are not comfortable with their name and picture next to a list of all the things they have typed into the Google query box. And for good reasons. Take a moment to imagine your picture and your name above everything you have typed into that Google search box. You‘ve no doubt typed in some crazy shit...

DrexEdit 😨😨😨 6y
33 likes1 comment
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Graciouswarriorprincess
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Interesting!

tpixie Paragraph 2 - Apple 🍏 7y
tpixie Very intriguing! Watch your back!! 7y
39 likes3 comments
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Graciouswarriorprincess
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I am starting this today. Curious to see about how Amazon, Apple, Facebook, and Google have infiltrated our lives.

66 likes6 stack adds