"It will be objected, of course, that propaganda will tend to defeat itself as its mechanism becomes obvious to the public. My opinion is that it will not. The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial."

"The political leader must be a creator of circumstances, not only a creature of mechanical processes of stereotyping and rubber stamping"

I'm not a huge fan of Mr Bernays and his work, but Propaganda gives incredible insight into the subtle art of public relations. Many of us think of the word propaganda with a negative connotation. Edward Bernays on the other hand, sought to redefine how we think of the term. He saw it as neither good or bad, but simply effective. I'm about done and feeling like a real ad man. Written in the 20s,but the principles outlined remain relevant.