
A fast-paced, insightful read on how to be relevant to your service communities aimed at those in the cultural section (museums mainly, but also arts organizations, libraries, historical sites, etc). But there is a lot here that could be of interest beyond that - a theory for why people like and do what they do and how to build connections outside our normal spheres of influence. I wanted more theory, but I‘m a theory nerd so that‘s relevant to me














