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Y2K
Y2K: How the 2000s Became Everything (Essays on the Future That Never Was) | Colette Shade
2 posts | 2 read | 9 to read
What was the Y2K Era and why are we still living in its shadow? THE EARLY 2000s were marked by a sense of both unbridled optimism and existential dread. It was a new millennium and the future had no limits. Technology was fun. For many it felt like the end of history; we solved all the big problems. No more wars, no more racism, no more sexism. But then history kept happening. In Y2K, one of our most brilliant young essayists Colette Shade offers a darkly funny meditation on everything from the pop culture to the political economy of the period. By zooming in on Y2K cultural artifacts like inflatable furniture, Starbucks, TRL, the rise of internet porn, and the collapse of the housing market, Shade produces an affectionate yet searing critique of an era that started with a boom and ended with a crash. In one essay Colette unpacks how hearing Ludacriss hit song Whats Your Fantasy shaped the course of a generations sexual awakening; in another she interrogates how her eating disorder developed as rail-thin models from the collapsed USSR flooded the pages of Vogue; in another, she explores how post-9/11 hysteria curdled into a kitschy patriotic consumerism that warps our politics to this day. Perfect for fans of Jia Tolentino and Chuck Klosterman, Y2K is the first book to fully reckon with the mixed legacy of the Y2K Eraan expertly timed, delightfully nostalgic, and bitingly told collection that holds a mirror to our past, present, and future.
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What Chuck Klosterman did for The Nineties, Shade does for the 2000s, which she counts from 1997-2008. She looks mainly at pop culture trends, but she looks deeply at them and how they were shaped by national and global forces like the fall of the Soviet Union, the rise of big tech, and the lead up the global recession. Highly recommend!!

mdemanatee Oooo I have been interested in reviews for this one; thank you! 2w
Chelsea.Poole Ok, I‘m going to listen to this one 2w
BarbaraBB Super interesting 2w
Centique You have been reading some fantastic books recently! I have stacked so many! I did a tidy of my bookshelves last week though and there are about two dozen that dont fit 😂😂 so ive promised myself that half my reading this year needs to be books i already own! The problems of bookworms. 🐛📚 2w
Meshell1313 Sounds great! 2w
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I really enjoyed this book - blend of descriptive and well researched history of the “Y2K Era” of 1997 through 2008 in the US with personal commentary. The author is a year younger than me, so much of what she wrote rang familiar to my own formative years from middle to high school and college.