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Apex Hides the Hurt
Apex Hides the Hurt | Colson Whitehead
10 posts | 8 read | 6 to read
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well. From the Trade Paperback edition.
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Eggs
Apex Hides the Hurt | Colson Whitehead
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Pickpick

I‘ve always wanted to have a career in which I could be paid handsomely for thinking up names for things. So this novel was a sweet adventure for me! The nameless MC is a ‘nomenclature consultant‘ (music to my ears), so his brain is always tossing about names/words even when he‘s not at work. Changing a town‘s name, however, is a complex process...
@Soubhiville
#authoramonth2020

Soubhiville Logged, 14📚 5y
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derr.liz
Apex Hides the Hurt | Colson Whitehead
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Another hit from Colson. The linguist in me especially loved all the musings of "nomenclature consultancy" ?

#commuteread

7 likes1 stack add
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goodbyefrancie
Apex Hides the Hurt | Colson Whitehead
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Welcome October! #Riotgrams #shelfie My library is going to pop!

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saguarosally
Apex Hides the Hurt | Colson Whitehead
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Scary, but so much truth. That's mostly it for #litsypartyofone. Tune in next time for #litsypartyofthousands . @Ambrosnazzy

31 likes1 stack add
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GregoryCass
Apex Hides the Hurt | Colson Whitehead
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Pickpick

I have to admit that I assumed this would be rougher than Whitehead's recent work, and while it is definitely the work of a younger writer, it is no less powerful or beautifully wrought. The central metaphor of the band aid reads beautifully as the work of the nomenclature expert protagonist, the town at the heart of the book's conflict, and America itself. This is the least talked about in the Whitehead canon, but don't let that make you skip it!

17 likes2 stack adds
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GregoryCass
Apex Hides the Hurt | Colson Whitehead
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This has to be the best description of that toe in all of literature.

11 likes1 stack add
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rucker
Apex Hides the Hurt | Colson Whitehead
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