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The first book to discuss retirement planning in the context of investor psychology and the once-in-a-generation financial meltdown. � �Identifies specific products, programs, tools and techniques available to help you succeed. �Helps identify and fix their biggest missteps in earning, spending, saving, borrowing, and investing often caused by our own psychological biases. �A retirement book that reflects today's hard realities but is very entertaining to read and very accessible. For millions of people struggling to prepare for retirement, today's once-in-ageneration financial meltdown has at best eliminated the margin for error. For many, it may eliminate the possibility of retirement completely, unless they immediately start fixing the mistakes they've been making in earning, spending, saving, borrowing, and investing. Those mistakes are rooted deeply in human psychology. The best way to overcome them is to understand the breakthrough field of behavioral economics, and apply its ideas in your own retirement planning. Retirementology is the first retirement planning guide designed to help you do just that. Dr. Gregory Salsbury identifies the classic cognitive biases and behavioral mistakes most of us keep making when it comes to retirement planning, including the illusions that you have more knowledge and control than you do; cognitive dissonance, 'number numbing,' and many more. You'll learn how the financial meltdown has amplified the impact of these all-toohuman cognitive mistakes on your retirement planning and discover specific solutions for fixing these mistakes. The #1 takeaway of Retirementology is good news. Once you understand that skyrocketing house and stock prices won't be coming back, the products, programs, tools, and techniques you need are available, and you can still use them to build a comfortable retirement.