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Shoptimism
Shoptimism: Why the American Consumer Will Keep on Buying No Matter What | Lee Eisenberg
4 posts | 1 read
In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.
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The_Penniless_Author
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#Two4Tuesday @TheSpineView

1. Yes, which I've accomplished by gradually cutting down the number of people I buy presents for by about 90%. 😁

2. White Noise (the grocery store scene)

Tag @dabbe @Ruthiella @ImperfectCJ @IndoorDame

TheSpineView Happy Holidays! 🎄🎁🎅 11mo
dabbe Will do; thanks for the tag! 💙❄️💙 11mo
35 likes2 comments
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FantasyChick
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Guess who sneaked in some #swapshopping while getting the boys school clothes!!! I swear, I could live in Hot Topic 😍😍

RainyDayReading Hot Topic is the best. I want all the things from there! Though I suppose it‘s better for my wallet that I don‘t 🤣 6y
StillLookingForCarmenSanDiego I did some swap shopping there yesterday. 6y
Stacy_31 Hot Topic is the best!! Box Lunch is a close second, but it seems they get most of HT‘s leftovers. 🤔🤷🏼‍♀️ 6y
FantasyChick We just got this store last year and I swear I would spend every cent I have there! So much amazing stuff and so addictive! @StillLookingForCarmenSanDiego @RainyDayReading @Stacy_31 Ooooh I never heard of Box Lunch! We have a Spencer's which is similar to HT and i might have spent there too 😬 6y
BookishTrish I love HT! 6y
39 likes5 comments
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Avanders
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I've been having so much fun shopping for my #DystopianBlues #MyBloodyValentineSwap recipients! 🤘🏽🤘🏽🤘🏽 I cant believe it's still *only* 2017.... 🤣
@Mommamanzi @TricksyTails @JenlovesJT47

Ok back to reading.... #coffeebeanbookclub book is up next! 📖☕️💖

RaimeyGallant So much going on! 7y
LibrarianRyan I get it. I picked up my last stuff for both of mine today. 7y
TricksyTails 👏😁 7y
Avanders @RaimeyGallant right?! It can be a little overwhelming at times 😁😁 @LibrarianRyan 👏🏽👏🏽👏🏽💖 @TricksyTails 😘😘 7y
104 likes4 comments
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FantasyChick
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And this is how I felt shopping for my #booktoteswap match today. I should learn to stay off Etsy....BUT got some pretty fun gifts coming my way to send out....and nothing for me!! #willpower #thestruggleisreal

robinb I‘m shopping tomorrow. Please channel some of your willpower my way! 😆 7y
34 likes1 comment