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This is a must-read for anyone who likes to learn about highs and lows of a business from a CRO‘s pov. The book walks us through the difficult phase of Starbucks as a business and the steps Howard took to overcome the challenging economy and market. There‘s a lot to learn from this book about taking risks, believing in yourself, confidence, dealing with failure, focusing on the bigger picture, patience & success. Highly recommend this one!