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I've never read a graphic novel, so it took me a while to embrace the style. As for the content, it's fairly interesting. However, there was nothing in here that I was particularly surprised to learn. It could just be that even though I'm a child of the 80's, I'm smart enough as an adult to know better than to try to pay for a sense of nostalgia.

Fascinating and engaging snapshot of how toy companies used psychology and media loop holes to basically sell an idea of childhood with long form commercials (i.e. cartoons) with a heavy slant on capitalizing to the boys. Box Brown is really good at making these large (yet still seemingly niche) markets/stories accessible to the casual reader.

Entertaining and illuminating graphic nonfiction. If you were a child in the 80s, if you are interested in the power of nostalgia &/or how the cultural landscape changed when media companies and toy manufacturers so effectively started marketing to children via television, check it out!