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CREATIVE BLINDNESS (AND HOW TO CURE IT)
CREATIVE BLINDNESS (AND HOW TO CURE IT): Real-life stories of remarkable creative vision | Dave Trott
1 post | 1 read
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
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JoshuaSmithGDC
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This book ties together anecdotes of divergent thinking in a way anybody could enjoy. Cover to cover learning. Explaining meaning behind everyday sayings, such as Bob‘s your uncle, you had never heard about before. Everything clicks with this series of books. I‘d love to know where he finds these stories. Creativity unwrapped.