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Youtility
Youtility: Why Smart Marketing Is about Help Not Hype | Jay Baer
1 post | 4 read | 1 to read
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. From the Hardcover edition.
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Gabriel: "I started an advertising agency and am keeping up to date with this book about what's going on in the market. I did the corporate life and it really didn't suit me. One day I decided to follow my dream and called it quits. This is a city for dream-chasers. I'm born and raised here. It's a beautiful thing to live in a diverse city where people can accomplish their dream."

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