pickAn intriguing glimpse at the earliest days of data science and attempts to apply it to track, predict and manipulate human behavior. The Simulmatics Corporation was ahead of its time in terms of its goals and its complete lack of ethical considerations; the story of the company's rise and fall touches on themes of privacy and ethics that are more relevant than ever today.
pickWe take for granted now that computers will utilize our data to attempt to (and often succeed at) control our behavior. When using data to simulate human responses was introduced by the Simulmatics Corporation in the 1950s and 60s, it was revolutionary. They had a hand in politics, advertising, and even an office in #Vietnam to try to influence the war outcome. This book is fascinating.
#ReadingAsia2021
I had no idea of the origin of the term news flash. And homing pigeons! 😂
This book‘s title/subtitle do it a terrible disservice. They make it sound beyond boring and it‘s so good!
pickA really interesting read, examining both the individuals involved in the Simulmatics Corporation and it‘s influence (or sometimes lack thereof) on elections, the Vietnam War, and modern social networking.
If Then | 
