Magic Words | 
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...make a mistake once in a while, it humanizes them. It makes them more real, which makes them more likeable.
...make a mistake once in a while, it humanizes them. It makes them more real, which makes them more likeable.
The author mentions that shifting out of first person language also helps with calming one's nerves before public speaking.
...driver of saying no is something more permanent; it's an entrenched attitude. And rather than being external, or someone or something else that is preventing us from doing what we want, now the locus of control is more internal.
("I can't vs. "I don't, part 2 of 2)
...to get the job. And saying "is not" rather than "isn't" when describing a product makes people pay three dollars more to get it.
