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Unreasonable Hospitality
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect | Will Guidara
3 posts | 5 read | 4 to read
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
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REPollock
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Great insight into leadership and management. I admit I was surprised by how much the author loves working in restaurants. I have never worked in food service but everyone I know who has didn‘t love it and viewed it as a job to pay the bills. This made me see how it could be enjoyable.

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underground_bks
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It‘s not every day a business book has us gasping, screaming, cheering, and laughing! Unreasonable Hospitality is part business memoir, part leadership manifesto, a mix of hospitality and humanism, management and magic. Guidara took a NYC restaurant from struggling to #1 in the world; here he shares the lessons he learned in those 11 years. This book makes you feel like you‘re part of that team and will leave you nourished and full of ideas!

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nonbinaryandbitter
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What an incredible book. I made multiple notes that I‘ll take into my work. I am going to reread an ebook version so I can highlight and absorb more wisdom.

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