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Hooked
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions | Michael Moss
10 posts | 8 read | 16 to read
From the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful expos of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. The processed food industry has managed to avoid being lumped in with Big Tobaccowhich is why Michael Mosss new book is so important.Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prizewinning investigative reporter Michael Moss sets out to answer these questionsand to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communitiesas well as food manufacturersalready know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; weve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industryincluding major companies like Nestl, Mars, and Kelloggshas tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with diet foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
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RebL
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iamsoshockedcorporationsmanipulatefoodtoprofitoffouraddictions;&wouldyoubelievephillipmorrisisphillipmorrising? Honestly, why bother eating or trying to teach kids to eat healthfully?

mandarchy I'm a very cynical person to the point where I question media constantly. I often wonder where the real food is when I'm at the store. In some grocery stores, it's hard to find more than a pound of flour. And the green washing! That's the attempt at getting your buck by looking organic or good for the environment. I should read this book, but I have a feeling it will just bug me more. 1y
RebL @mandarchy Same 😒 I trust media before conglomerations though. I just want the FDA to do its thing. 1y
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Smartypants
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Pickpick

A great read on how processed food is killing people and the companies behind the processed foods. #healthy

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sprainedbrain
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Pickpick

Lots of information in here about food addiction and the science the food industry uses to encourage it with all of their processing. Not a lot of new information for me, but still interesting enough. I listened to the audiobook and it was a quick read.

⭐️⭐️⭐️1/2

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Shievad
Pickpick

Informative book about the science food manufacturers use to get us to buy their products and our own biology. My main complaint about the book is that not once does the author mention the role of insulin resistance in our cravings for sugary foods and how controlling carb intake and balancing it with protein and fiber go a long way to controlling cravings and changing our relationship with food.

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RamsFan1963
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Pickpick

If you've read Moss's Salt Sugar Fat, this book covers some of the same ground, but from a different angle. SSF was about how "Big Food" is changing food to make it more desirable. This was more about human biology, how our taste buds, brain, stomach and evolution works for and against us when it comes to eating right. 3 ??? 1/2
7th book for #Audioathon #Littenlisten @aperfectmjk
3rd book for #JoysofJune @Andrew65

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RamsFan1963
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I'm just starting this one, so far it's been very interesting. I liked the author's book Sugar, Salt, Fat, plus this is narrated by one of my favorite voices, Scott Brick.

sprainedbrain Oooooh I love Scott Brick! 👀 3y
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Megabooks
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Pickpick

This was a great look at what packaged food companies do to addict you from the author of Salt, Sugar, Fat. He examined several companies including Nestle, Kraft, Coke, and Pepsi. I enjoyed reading about the origins of their forays into diet food through brands like Lean Pockets and Slim Fast. However at the end, he discussed how tastes are changing in light of protein, fiber, and clean foods. I would‘ve loved more on that and a bit less history.

BkClubCare This and the Grocery book are on my NF tbr. 3y
Cinfhen Such a catchy cover 😍 3y
Megabooks @Cinfhen For sure!! 3y
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Lindy
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Pickpick

Figs were one of the first things planted when our ancestors began farming. “Fig” has recently been declared the hottest new food additive. Learning stuff like this—in addition to a lot of information related to processed food, the diet industry, and addiction research—is why I enjoyed listening to this #audiobook. It‘s read by Scott Brick.

Prairiegirl_reading I put it on hold on libby immediately! Sounds really interesting!! 3y
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Lindy
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In our kitchen cabinets, pumpkin spice is made of cinnamon, nutmeg, cloves and maybe ginger. Not so in processed food. Its pumpkin spice is simulated through the deployment of as many as 80 elements.

(Internet photo)

LeahBergen 🤢 3y
Prairiegirl_reading So gross!! 3y
Reggie I hate to say it but I‘m curious. Lol 3y
Lindy @LeahBergen @Prairiegirl_reading @Reggie Food and Wine has an entertaining review of the product online: https://www.foodandwine.com/news/pumpkin-spice-spam 3y
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Lindy
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#audiowalking (not silly walking … but I‘m tempted)

DivineDiana I would be too! 😂 3y
Ruthiella You should! 😂 3y
Lindy @DivineDiana @Ruthiella Maybe on tomorrow‘s walk. 😁 3y
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