Demand: Creating What People Love Before They Know They Want It | Karl Weber, Adrian Slywotzky
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world�s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications�not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators. They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good ? magnetic; how what you don�t see can make or break a product; the art of transforming fence sitters into customers; why there�s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). From the Hardcover edition.
Demand: Creating What People Love Before They Know They Want It | 
