Welcome to Litsy!

Presenting, for the first time ever, the whole truth about Indian advertising and nothing but the truth (with just a pinch of salt). For centuries, Indians have been asking all kinds of questions ? about the meaning of life, our place in the cosmos, why we have so many gods, and other such vital things. In the last hundred-odd years, marketing and advertising has given us none of those answers. What it has given us, nonetheless, is life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian ? as long as Dominos puts keema dopyaaza on it and tempts us with, `Hungry kya?? It has made us re-evaluate our life choices and ask thought-provoking questions like `Kitna deti hai?? of our cars and `Kya aap Close-Up karte hain?? of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In Stark Raving Ad, you?ll find unbusiness-like stories from Indian advertising through the ages ? the hits, the misses, the also-rans and the banned. This is the non-classic book about advertising in India that no one asked for.'