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The New York Times and Time Magazine called Thomas J. Watson Sr., founder of IBM, the "World's Greatest Salesman." Newsweek wrote that he was a philanthropist, where "none gained more from his beneficence than his own employees." President Eisenhower said he was a man "marked by a deep-seated concern for people." "The World's Greatest Salesman" is an IBM employee's perspective of Tom Watson Sr.'s leadership during the Great Depression, starting the day after Black Tuesday and ending soon after the Depression's trough. In the midst of today's global economic turmoil, it is time to reexamine the thoughts, words and actions of IBM's founder, who led a good company to greatness during the darkest economic time in world history.