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The Everything War
The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power | Dana Mattioli
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Most Anticipated by Foreign Policy Globe and Mail Publishers Weekly Next Big Idea Club Must Read April Books Will stand as a classic. Christopher Leonard "Riveting, shocking, and full of revelations." - Bryan Burrough From veteran Amazon reporter for The Wall Street Journal, The Everything War is the first untold, devastating expos of Amazon's endless strategic greed, from destroying Main Street to remaking corporate power, in pursuit of total domination, by any means necessary. In 2017, Lina Khan published a paper that accused Amazon of being a monopoly, having grown so large, and embedded in so many industries, it was akin to a modern-day Standard Oil. Unlike Rockefellers empire, however, Bezoss company had grown voraciously without much scrutiny. In fact, for over twenty years, Amazon had emerged as a Wall Street darling and its customer obsession approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top. Lina Khans paper would light a fire in Washington, and in a matter of years, she would become the head of the FTC. In 2023, the FTC filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century. With unparalleled access, and having interviewed hundreds of people from Amazon executives to competitors to small businesses who rely on its marketplace to survive Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy. It has come to control most of online retail, and uses its own sellers data to compete with them through Amazons own private label brands. Millions of companies and governmental agencies use AWS, paying hefty fees for the service. And, the company has purposefully avoided collecting taxes for years, exploited partners, and even copied competitorsleveraging its power to extract whatever it can, at any cost. It has continued to gain market share in disparate areas, from media to logistics and beyond. Most companies dominate one or two industries; Amazon now leads in several. And all of this was by design. The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world and why this lawsuit opens a window into the most consequential business story of our times.
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Mattioli, WSJ Amazon beat reporter, paints a damning picture of Amazon‘s desire to disrupt almost every major industry in America, including shipping, cloud storage and retail. What upset me the most is Amazon‘s in-house brand developers over and over stealing intellectual property and sales and customer data from third-party often small businesses using their marketplace. Idk how to get rid of my dependence on Amazon, but she made me question it.

ChaoticMissAdventures Happy to answer any questions! I decided about 8 years ago that I would not give Bezos any of my money. I don't have prime and have not shopped Amazon since. I think a lot of it though is privilege. You need to have the time (I do not ever expect delivery next day) and money (I know often I could get things a few $ cheaper from A but will not do it) 4w
Megabooks @ChaoticMissAdventures I think a lot of it for me is living in a house with my severely disabled parents and me disabled, too, all of us on fixed incomes and not necessarily able to shop in person for everything we need. The financial thing plays into, too, but definitely some of it is living in a large town and not being able to get out as much nor necessarily be able to find everything we buy locally. (edited) 4w
Megabooks @ChaoticMissAdventures I don‘t get fast fashion or any of that, but some gluten free items are not available here (I have celiac) and some everyday items (like adult diapers) are just easier to buy in bulk and have delivered. 4w
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ChaoticMissAdventures @Megabooks definatly, accessiblitity is incredibly important. I don't know if it is an option, but for me I have found often that Costco's online store is just as quick at delivery, and often has comparable pricing on some things. I get a lot of my over the counter meds from them, & really like that they are kinder to their employees. In the end we all do what we can, sometimes cutting out a company is just too difficult in some areas. 4w
ChaoticMissAdventures @Megabooks Ihave even heard that there are some things you can buy on Costco online in which you don't need a membership! 4w
Megabooks @ChaoticMissAdventures I get that. I do big pick ups with local stores as much as I can (Kroger, Walgreens, Meijer), but I will admit to bending to Amazon‘s wiles a few times a month, too. The closest Costco to me is an hour away, and apparently they add a 5% surcharge to online orders for non members, which I‘m not sure whether I could swing. Thanks for the tip, though! I may see if they have bulk gluten-free dry goods that work for me! 👍🏻 3w
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