Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars | Jay Conrad Levinson, Rick Frishman, Jill Lublin, Mark Steisel
Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.
Guerrilla Publicity: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars | 
