Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students | Ira Kaufman, Chris Horton
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students | 
